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Vines and olive trees can be found almost everywhere in Apulia. In the past, wines and must concentrates from Apulia were often used in other regions to improve the local products. Cellar medicine was and is what they called it. But for around 30 years, the region has been making more and more talk with its own labels. They are pressed from the three premium grape varieties Negroamaro, Primitivo and Nero di Troia.


83,000 hectares


5.6 million hectoliters


Nero di Troia, Primitivo, Negroamaro


Depending on the grape variety, long-lasting, fruity or opulent red wines, with surprisingly fresh white and rosé wines


The Greeks colonized this wonderful region in the 5th and 6th centuries BC - and brought some of their vineyards with them to the new colonies. The Romans later got the agricultural products for the imperial capital from the fertile south. The Hohenstaufen - under Friedrich II. And his son Manfred - brought economy, culture and politics to their prime in the early Middle Ages; Friedrich had the defiant castle of Castel del Monte built as a hunting lodge in northern Apulia - today it gives its name to one of the most renowned DOCG areas in the region.


Daunia, Murge, Messapia and Valle dʼItria as well as Salento: Apulia's viticulture can be divided relatively easily from north to south into four different territories that differ not only geographically but also by their grape varieties.

Climate and soil

The soils consist mainly of limestone with large proportions of clay and sandstone. The climate is dry and hot, with little rainfall but a lot of ventilation.

Growing areas and vineyards

Apulia is characterized by an unprecedented variety of landscapes - from the mountain peaks of Daunia to extensive plateaus to the sandy beaches of Salento, Puglia has many different terroirs. The diversity is also demonstrated by four DOCG and 28 DOC zones, some of which are known far beyond the borders of Italy: Salice Salentino, Primitivo di Manduria or Castel del Monte. The vineyard area of Apulia is currently around 83,000 hectares, around 80 percent of which are planted with red grape varieties.

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